If you’re new to Facebook ads, it can be slightly, okay, VERY overwhelming. Even though Facebook makes it super-simple to setup and monitor ads, the thought of spending so much money on them when you’re not totally sure what you’re doing is scary.
Yeah, you can spend $10-20 promoting something on Facebook, but that’s not really going to get you where you want to be! You have to be confident in yourself, your brand, and your product, and you have to know what in the world you’re getting yourself into!
To help you get started, I’ve put together a little beginner’s guide on Facebook ads to help you get headed in the right direction!
Step 1: Figure Out Your Goals
If you don’t have goals, how do you know what the objective of your ad will be? How will you know how to measure your ad campaign’s success? So figure out what you wish to achieve before stepping any further into setting up Facebook ads. Do you want more leads, maybe more likes, or sales?
Step 2: What’s Going to Attract Your Audience?
What will you be offering that will attract your ideal audience? Choosing a free offer will typically attract more attention and allow you to connect with more new customers—customers who may not trust you enough to get out their wallet yet. So, use freebies to help you start building new relationships!
Step 3: Where Will You Be Sending People After They Click?
This usually means setting up a landing page. This is a distraction-free page with a little more information, testimonials, etc. and a form to fill out to download your freebie! Take a little bit of time doing your research, on this. Click on other ads you see… where do they take you? What type of info do they provide? What are they asking you to do as a next step?
Step 4: Narrow Down Your Audience
Seriously, this should have been one of the first steps in building your business in the first place! Not EVERYONE is going to the best fit as a customer for your business. So, ask yourself, who is your ideal customer? How old are they? What other brands might they like? What do they do in their free time?
Step 5: Get Creative With Your Images
Now, it’s time to figure out what your ad is going to look like. Do you just need one ad to show off your amazing product or service, or maybe multiple pictures in a carousel ad would work better? If you’re just getting started using Facebook ads, a single-image ad might be easier to handle. Start by testing 2-3 different images to get a feel for what your audience responds best to!
Step 6: Write the Text & Put it All Together, Then Get Things Started
This means writing a compelling description as well as an attention-grabbing headline. Try writing not just in your own words, but in the words of your customers—think of how they talk! Try to make your text quick and to the point, people’s attention span online is very short, you have to capture their attention and only have a few moments to convince them to take action.
Once you’ve got everything the way you want it, make sure you set a budget (about $5/day per ad is a great place to start), and then get rollin!
Step 7: Test It All
First, run the ads for at least 3 days. Longer if possible. Why three days? Because that allows Facebook’s algorithm to settle in and optimize itself. It also gives you time to collect a meaningful amount of data. The other reason is because your ads perform differently on different days of the week. For example, Monday & Tuesday might be bad, but Friday & Saturday could deliver leads at half the cost of Monday & Tuesday. If you run your ads for one day, and it happens to be a Monday, you’ll see poor results that aren’t a true reflection of your overall performance. Ideally you want to run the ads for as long as possible, but three days is the absolute minimum I recommend if you’re strapped for time and/or budget.
I also like to make sure the ads receive a significant number of impressions. As a guide, aim for at least 1000 impressions. This is to ensure that you’ve got enough data to reach statistical significance.
Step 8: Track Everything
Is your ad reaching anyone? Are they taking action? Are they clicking on your ad, but not following through and taking the action you want them to? Before you start asking these questions though, give your ads a day or 2 to run and collect enough data to make any decisions.
If no one is clicking, maybe it’s time to revamp your image or text—only change 1 aspect at a time so that you can test what’s working. If people are clicking, but not signing up for your offer, it’s time switch up your landing page. And if one ad is doing AWESOME, and their others are totally tanking, then simply turn those ads off.
This will be an ongoing process until you tweak everything little thing to perfection and your ads are getting killer results!